The Art of Promotion
By
Tia Silverthorne Bach
I say art, because promotion is different for
everyone—and its beauty is in the eye of the beholder.
But nobody will argue the importance of good
promotion. When I published my first book, Depression
Cookies, I had no clue about marketing. I didn’t even set up a blog until
after it was published. I can imagine your collective gasp.
Fortunately, I learned a lot in the process and was
more prepared for promoting my second book, and first young adult novel, Chasing Memories. First, I built an
author platform which included a blog, website, and various social media. I
have a Facebook author page and am quite active on Twitter. But this is just a
first step, and writers need to find a balance so these promotional tools do
not keep them from writing. At the end of the day, the best way to market a
book is to write another book and build a reader following.
Prior to releasing Chasing Memories, I had a cover reveal tour. I asked my fellow
authors to spread the word about my cover through a series of timed blog posts.
Then, we all shared these posts via social media. I can’t stress enough the
importance of building an online writing network. Not only do we support each
other, but we share information. I found out about Tribute Book Tours
this way as well as the Indie-Credible
Tour,
a huge celebration of indie books this September.
My best advice is two-fold and simple, but
important. First, be yourself. Second, spam marketing never works. Find forums,
groups, and authors who write in your genre. Interact with them, but don’t push
sales. Let a relationship develop naturally—relationships take time, which is
why it is so imperative to start marketing before your publication date.
Try things, and see what works and what doesn’t. And
don’t give up.
I
do not think there is any other quality so essential to success of any kind as
the quality of perseverance. It overcomes almost everything, even nature.
John D.
Rockefeller
Chasing Memories Book Summary:
There isn’t another way; not now. The others are coming. I can’t let them have you…
Seventeen-year-old Reagan has a problem: She can’t remember what happened the night her brother was taken.
Now, the dreams haunting her from the incident are becoming more intense by the day. All the while, the lines between what’s real and what’s a product of her paranormal-obsessed mind are becoming blurred.
Is she losing her mind or has she just stepped into a world she thought only existed in books?
Caught in a web of worried parents, competing boys, Wiccan relatives, protective amulets, and psychiatrist babble, Reagan must determine the truth before it’s too late.
Tia Silverthorne Bach's Bio:
Tia Silverthorne Bach is an avid reader, sometimes runner, involved wife and mother, and rabid grammar hound in addition to being a multi-genre writer. Her three daughters were born in Chicago, San Diego, and Baltimore; and she feels fortunate to have called many places home. She's the award-winning co-author of Depression Cookies, a coming of age story written with her mother. Tia's office is wherever her laptop takes her and any place that's conducive to allowing a wild imagination like hers to flourish.
Prices/Formats: $3.99 ebook, $12.99 paperback
Pages: 296
Publisher: self-published
Release: May 22, 2013
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